We're Parents Helping Parents

Mummy Must Haves began in 2020 in a small Melbourne apartment, born from one exhausted mother's frustration with misleading baby product information online. Sarah Mitchell, our founder, had just welcomed her first child and found herself overwhelmed by the sheer volume of baby gear available—and the lack of honest, unbiased advice to help her choose.

After spending countless sleepless nights researching car seats, prams, and cots (often while bouncing a fussy newborn), Sarah realised that most online reviews were either paid advertisements or written by people who had never actually used the products with real children. Australian parents deserved better—they needed guidance from people who understood the unique challenges of parenting in Australia, from our strict safety standards to our extreme weather conditions.

What started as a personal blog documenting Sarah's product trials quickly gained a loyal following. Other parents were hungry for genuine recommendations from someone who actually understood the difference between a pram that looks good in photos and one that can handle a sandy beach trip to Bondi. They wanted to know which high chair could survive a toddler's spaghetti explosion and which baby monitor wouldn't drop connection in a typical Australian brick home.

As the community grew, Sarah assembled a team of equally passionate parents and experts. Dr. Rachel Green joined to provide evidence-based advice on breastfeeding and infant nutrition, drawing from her fifteen years as a lactation consultant working with families across Victoria. Michael Chen brought his background in automotive safety engineering to our car seat and travel gear coverage, ensuring every recommendation meets Australian safety standards. Emma Thompson rounded out our founding team with her expertise in creating nursery spaces that are both beautiful and functional.

Today, Mummy Must Haves reaches over 25,000 Australian families every month. We've tested hundreds of products in real-world conditions—pushing prams through crowded Westfield centres, installing car seats in everything from compact Mazdas to seven-seater SUVs, and yes, deliberately spilling pureed pumpkin on high chair trays to test their cleaning claims. Our testing methodology is rigorous, our standards are high, and our commitment to honest reporting is unwavering.

But we're more than just product reviewers. We're parents who understand the 3 AM feeding struggles, the anxiety of the first solid food introduction, and the overwhelming joy of those tiny milestones. Our educational content—covering everything from safe sleep guidelines to toddler behaviour management—is developed in consultation with healthcare professionals and reflects the latest Australian guidelines and research.

We believe that parenting is hard enough without having to worry about whether you've bought the right products or made the right choices. Our role is to do the research so you don't have to—giving you back precious time to actually enjoy your little ones rather than scrolling through endless comparison tables and conflicting reviews.